Instruction
for the computer and video game business regarding the use of labels for
Danish and Danish versioned computer and video games.
Back to Computer and Video games
The Media Council for Children and Young People and the
Danish game producers have agreed that Danish and Danish versioned computer
games must in the future be labelled with Danish labels.
The system is developed by the computer and video game business in cooperation
with The Media Council for Children and Young People.
There are three characteristic features concerning the Danish labelling system
- It is self-regulatory. This means that the producer and/or distributor must label the games themselves. The Media Council for Children and Young People do not classify the products.
- The age specification is based on a suitability classification with the objective of providing the consumers with information and instructions regarding the games´ level of difficulty.
- The age specification is combined with other relevant
consumer information.
What
does the labelling consist of
After reading the instructions download the labels.
The labels are ready to use and exist in two versions - one for Win and
one for Mac - both in illustrator format.
The labelling consists of a module system of pictograms
combined by an outer frame.
The pictograms consist of a pictogram and a box for specifications, which
can be adjusted to the product.
There are two sizes - one for DVD boxes, jewel case and other boxes with the same measurements and one for larger boxes.
The size of the labels must be kept as they are in
order to keep the same standards for the products. The sizes of the labels
to be downloaded - are the exact sizes you need to use.
Where
to place the labels
In the illustration you see the age specification,
which should be placed on the front of the box in the lower left-hand
corner.
In the illustration you see the age specification
and other relevant consumer information which should be placed on the
back of the box in the lower left-hand corner.
The
pictograms are gathered in a box within a frame and in the lower part
of the frame the web address of The Media Council for Children and Young
People should be shown.
If
there is a need for more than one piece of information in a box a double
box is used.
What
should always be shown on a box
Some of the pictograms should always be shown on the
box.
The age specification should always be shown on the front.
Age,
platform and the web address of The Media Council for Children and Young
People: www.medieraadet.dk should be shown on the back.
Age
and platform should be shown first. The order of any other information
is optional.
Any
other consumer information can be chosen freely in relation to what you
find to be relevant for the specific game.
What
do the various pictograms mean?
The background for labelling computer and video games
is a wish to provide the consumers with relevant information regarding
the product. You can write directly in the pictogram box with the correct
font and adjust the information to your game.
Age
The labelling is based on a suitability classification
operating with open standards e.g. 3-9 years old or 5-12 years old. Thus
giving the consumers a clearer picture of which main target group the
game is directed at.
This way of labelling differs considerably from that of videos. When labelling
videos The Media Council for Children and Young People classifies the
product and the classifications must be one of four already fixed categories.
With the labelling of games you are able to provide the consumer with
more varied information in connection to the product.
Platform
In this pictogram the platform of the game is given e.g.: PC, MAC, Play
station, Nintendo, Game Boy etc.
Number
of players
In this pictogram the number of players the game is designed for is given
e.g.: Chess: 2 players or Monopoly 2-8 players.
Media
In this pictogram the media that comes with the game is given e.g.: CD,
DVD, etc.
Controller
In this pictogram the controller, which the game is designed for, is specified
e.g.: Mouse, game pad, keyboard, joystick etc.
.
Music
CD
This pictogram is used when music, which can be listened to independently
of the game, is enclosed.
Via
Internet
This pictogram is used when the game can be played via a producer-controlled
server or provides Internet access.
Network
This pictogram is used when it is possible to play it in a local network
(LAN)
www.medieraadet.dk
The Media Council for Children and Young People's website can provide
you with information regarding the labelling system.